Lowe's Image Faux-Pas

I was disappointed to see in today's Father's Day ad insert for Lowe's that once again, we are limited to stereotypical images of the sexes. Alongside the dad working in his tool shop is . . .guess who? His son. Not his daughter, not both son and daughter, but the son only. The father is obviously showing his son how to build something.

This is typical hardware store advertising, coming on the heels of the Mother's Day cooking appliance promos. Give me a break! Don't confine females to the kitchen, home decorating, and flower gardening pages of your circulars while you portray the boys and men "toughing it out" on the grill, in the garage, and behind the power tools.

Show some balance here, Lowe's. You don't have to make everything female--just show us that girls and boys have the potential for these types of skills and interests.