Where's the paint??????????????

OK, so This Old House is now making paint--wonderful news! EXCEPT for the fact that it is apparently NOT available in my neck of the woods--either in a store or via a contractor. It doesn't appear to be available online, either. I'd love to try it. Listen up Home Depot, Lowe's, and anyone else out there. Stock it!!!!
http://www.thisoldhousepaints.com/home.do